Complete guide to Pencil

Getting started

Go to trypencil.com and open the "Create Ad" section. Provide your product URL or a product feed: Pencil automatically extracts images, prices, and text from it. Set up your brand library by uploading style guides and existing assets, then use the chat to request ad variations; Pencil generates dozens of video variants from your library of product images, logos, and text.

Use cases

Advanced setup

1. Brand library
   Built by uploading brand guideline documents and existing assets, or by creating specific knowledge pieces the AI should account for when generating.
2. Import from product feed
   From a product URL or a full feed, Pencil automatically extracts images, prices, and copy without needing to upload them manually one by one.
3. Platform integrations
   Connects directly with Meta, TikTok, YouTube, and Google Display to publish generated creatives without intermediate steps.

Tips

• Set up your brand library thoroughly at the start (style guides, tone) — the more context Pencil has, the less manual tweaking the generated variants will need.
• Use the product feed instead of uploading images one by one if you manage a large ecommerce catalog.
• Use the performance predictions based on historical ad spend data to prioritize which variants to test first, instead of launching them all at once with the same budget.
• It's especially cost-effective for DTC ecommerce brands and agencies that need a high volume of creatives (20+ variants weekly) with a data signal to help decide what to test.

FAQ