Pencil

Pencil is an AI platform specialized in generating and optimizing ads (copy, visuals, and video) for Facebook, Instagram, TikTok, YouTube, and LinkedIn, with performance prediction before launching the campaign.

Produce dozens of ad variants (including video) in minutes, each with an estimated performance score, so you can pick the best ones before investing real budget.

For performance marketing teams that need to quickly test many video ad variants with predictions of what will perform best.

1. Sign up at pencil.co and connect your ad accounts
2. Describe your product and campaign goal
3. Generate a batch of ad variants (10-20 videos in 5-15 minutes)
4. Review the performance score of each variant and launch the best ones

Core $14/month (50 generations). Growth $55/month (250 generations). Higher-tier plans up to $500/month depending on volume; custom Enterprise pricing.