Complete guide to Jasper

Getting started

Sign up at jasper.ai. Before generating content, set up at least one Brand Voice: upload your style guide or paste text your brand has already written so Jasper can analyze and automatically replicate that tone. Once your Brand Voice is ready, choose one of the specialized agents (SEO, campaigns, email, social media) or type directly what you need in the chat, and Jasper will generate content already aligned with your brand without you having to repeat the context each time.

Use cases

Advanced setup

1. Create a Brand Voice
   Upload a style guide or sample text for the AI to analyze the tone, and define formatting and tone rules that Jasper will follow in all content generated from then on.
2. Jasper IQ
   The intelligence layer that automatically integrates your brand voice, audience profiles, style guides, and product knowledge into every output it generates.
3. Specialized agents
   Choose the right agent for the task (SEO/GEO, campaigns, email, social media, research) instead of starting from a generic template.
4. Plans and pricing
   The Pro plan (starting around $59-69/month) includes unlimited words and 3 Brand Voices; the custom-priced Business plan adds collaboration features for larger teams.

Tips

• Set up your Brand Voice before generating any serious content — it saves you from having to manually correct the tone later.
• Use the specialized agent closest to your task instead of a generic prompt: they're designed to run that specific workflow from start to finish.
• If you manage multiple brands, create a separate Brand Voice for each one from the start to avoid accidentally mixing tones.
• Use Canvas to review and edit as a team before publishing, instead of exporting and editing outside Jasper.

FAQ