Complete guide to Adobe Firefly

Getting started

Go to firefly.adobe.com, choose the Image module, and decide whether you want to generate an image from scratch or edit one you upload. To retouch, go to the Edit tab, use the Fill brush to paint over the area you want to change, and describe in text what should appear there; Firefly generates several variants for you to choose the best one from.

Use cases

Generative Fill
Add, replace, or remove elements from a photo by painting the area and describing the desired result — widely used in product retouching and marketing.
Text-to-image generation
Create illustrations, backgrounds, or complete visual concepts from a prompt, without starting from a base image.
Editing inside Photoshop
Use Generative Fill directly in desktop Photoshop to integrate the AI workflow with traditional professional editing.
Design in Figma
Through the Firefly plugin for Figma, apply generative fill without leaving the product design environment.

Advanced setup

  1. Model selector
    In Fill & Expand you can choose between different Firefly models or other partner models like Gemini or FLUX, depending on the result you're after.
  2. Generative credits
    Each generation consumes credits from your plan; it's worth monitoring usage if you work with large batches of images.
  3. Brush selection
    The size and precision of the brush used to paint the area to fill directly affects how tight the final result looks.

Tips

  • To remove an unwanted object, just paint over it and leave the prompt empty or describe the expected background; Firefly usually reconstructs it coherently.
  • Generate several variants of the same area and compare before deciding — the first option is rarely the best.
  • Combine Firefly with Photoshop when you need later fine adjustments (lighting, color) that AI alone doesn't fully solve.
  • If you work on a design team, the Figma plugin avoids exporting and importing images between tools.

FAQ

Are images generated with Firefly safe for commercial use?
Adobe trains Firefly on licensed and public-domain content, positioning it as a safer option for commercial use than other generators trained on data without clear licensing.
Do I need Photoshop to use Firefly?
No, Firefly works as a standalone web app (firefly.adobe.com); Photoshop is an additional route for those who already use Adobe's editor.
Can I use other AI models within Firefly?
Yes, in some tools like Fill & Expand you can choose between Adobe's own models and partner models like Gemini or FLUX.
Based on Researched at helpx.adobe.com/firefly (official documentation) and adobe.com/products/firefly.html (August 2026).